- Write and edit content for websites, social media, and email, ensuring SEO compliance and alignment with brand voice.
- Develop comprehensive digital marketing plans for SEO, SEM, social media, email, and content.
- Implement advertising campaigns on Google Ads and Facebook Ads, and optimize budgets.
- Monitor and adjust budgets for advertising campaigns, ensuring cost-effectiveness.
- Maintain and develop social media channels.
- Develop and execute email marketing campaigns.
- Monitor and evaluate campaign results using tools like Google Analytics and Facebook Insights, and provide optimization recommendations.
- Analyze market and competitor data to support strategic planning.
- Conduct keyword research, optimize website content, and manage search advertising campaigns.